Gehl Annual Report

Objective: To redesign an annual report from a poorly designed report. Use preexisting brand standards like colors, logos, and fonts; along with the annual report’s content and images.

In my college graphic design class, we were assigned to choose an annual report from a list given to us. I chose Gehl because I liked the design that already existed, even though it was poor. When redesigning the report, I tried to keep the same themes and elements used in the original but use them in a better way. Since the table of contents was short, I decided to make it into a cover flap. The cover flap can also work as a bookmark. To give more context to the letter from the CEO of Gehl and the author it talks about; I Included images of both of them on the inside of the cover flap.