Lambert Building Co.

Objective: To create a logo for Lambert Building Company, that could be used for companies building, sign, and other branding.

When creating the logo, I knew I would have to use a square tool in the design. I put it on the left of the text because it leads the eye into the type and makes the square fit more as an “L” graphic would. A serif font gives the overall logo a modern but still old and established look. Usage of line helps to separate the type, as well as lead the eye through the logo.