Five O’Clock Seltzer

Objective: Create a beverage and brand a company around it. Design a logo, labels for different products, and brand standards

I chose to create a gin and juice seltzer for this college project. I looked at brands like White Claw, Truly, and High Noon for inspiration. I chose the name Five O’clock because of the saying, “it’s five o’clock somewhere.” The flavor I chose to be the main flavor was lime because the green half-clock graphic in the logo resembles a lime. I did also however design other flavors like cranberry, grape, and grapefruit. With this brand, I wanted to appeal to a younger audience such as college kids or adults in their twenties.