Compass Seafood
Logo redesign and brand apparel design.
Objective: To create a new logo for the seafood dealership: Compass Seafood. As well as create a design that could be used for sweatshirts and t-shirts.
When beginning this job, I met with the clients and was given images for inspiration from them. I took these inspirational images and began thumbnailing ideas. The logo that was chosen from the thumbnails was one with a compass icon as the “O” in the word compass. My clients also liked a design with a big compass and yellowfin tuna on it. So we decided to use that as a larger design for things like t-shirts, sweatshirts, and other areas where the logo alone might not be enough.
When designing the apparel for the brand, it was decided that the large design would go on the back of the t-shirt, long sleeve, and sweatshirt. The logo would be embroidered on the hats, be small on the front pocket area of the shirts, would go down the sleeve of the long sleeve shirt and the sweatshirt. The rebranding of Compass Seafood went well. The clients were happy with the result and the new logo gives the company a much more professional feel, even at just a glance.
